How many mass retailers are going to enter the wedding gown market?

The latest is the Bridal Boutique at White House Black Market. I have only seen the photos online but like the designs. I really want to see the line in person though before giving a final opinion. Something can look great on the web but not so great in person.

My main concern is the quality of the dresses. Katharine which is made of polyester and costs only $348. Audrey is $698 but made of pure silk. In my eyes, the Audrey gown is the real bargain … but again, I would like to see the gown in person to feel the quality of the material. Quality at WHBM is very much hit or miss, in my opinion.