Interview with Jenn Dias, owner of Golden Girl

We cannot wait for Jenn, the owner of Golden Girl Chicago, to come to the Best of Bridal Beauty event at The James! Jenn has been featured at Allure, Seventeen, Michigan Avenue, as well as Life and Style.  We sat down for a few minutes to chat to her about her and her business.

First off, we LOVE your name.  Give us the 411 on how Golden Girl got started. 

Awe thank you!  When I moved to Chicago from Florida I was a pro cheerleader and had to remain tan. Following an ACL surgery I was stuck at home pale and gaining weight. I needed someone to come to me for a tan and at the time that service wasn’t offered in Chicago, so I jumped into educating myself on the mobile sunless tanning. 
We’ve all heard the terrible stories and seen those awful tans, what sets Golden Girl tans apart from others? 
I think what really sets us apart is our insistence on a believable looking tan, and the constant education we give our clients on preparation and maintenance. It’s so key!
Can you give my readers some insight on the Golden Girl experience? 
I love our clients to feel super special and the we are keenly in tune to what their needs are. Glowing above and beyond with a cheerleader’s attitude is everything for me. I love touching every detail of the client experience from sound to scents to the studio aesthetic as well as the tanning application. 
What kinds of airbrush tans do you provide? 
Our signature tan has become our express glow where clients can shower within 3 hours they love it! 
How do you match colors for different skin types?
Matching color is a similar philosophy to picking out makeup you train your eye to know skin types and undertones. All Golden Girl technicians go through skincare fundamentals with me during their training process which can take months. 
What do you suggest brides to do to get that perfect glow on their wedding day? 
Brides should tan two days prior so the tan photographs perfectly for the rehearsal dinner and the wedding day. Brides should follow our preparation instructions to a tee.
Your list of tips on your website are amazing. Should brides set up a trial appointment before their wedding day? 
Thank you I’m passionate about my tips. We love a good trial to allow clients to be perfectly comfortable with the process prior to the big day. As a future bride myself I hear how little extra you want to worry about anything that day. 
Do you have any beauty tips for brides leading up to their big day?
During the summer season protect your skin with SPF also wear the same cut swimsuit to prevent correcting tan lines before the wedding. 
What is the most exciting subject for you in terms of beauty?
Soul surfing. The wave of women becoming super proactive about their inner happiness which is parlaying into healthy skin, hair and nails by reducing stress levels. I’m seeing so many women of all ages truly do work on life balance….they are glowing, literally. 
Are there any tools or specific products that you just can’t get enough of right now?
Amika dry shampoo is SO working for me, the smell and the feel are so lovely. 
Name three products that you cannot live without:
Amika dry shampoo, Simple face wipes, and our Stay Golden lotion, not just because it’s my line but because it’s awesome for the skin and smells fab.
If you are in a rush, what is the one thing you do before leaving the house? 
PS.  An Eventful Life is giving away a ticket to our event on their blog.  Be sure to enter!

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